Bright Data - AI GTM Lead

Tel Aviv Area
Netanya
Full-time
Senior
On-site
4+ years in product marketing of AI, data, SaaS, or developer-focused products.

**AI GTM Lead (Data Infrastructure for AI)**
*Bright Data | Strategic AI Market Expansion*

**About the Role**
Lead Bright Data’s market positioning as the essential data infrastructure partner for AI companies. Develop and execute GTM strategies that establish our web data solutions as critical for AI model training, agents, and real-time inference applications.

**Key Responsibilities**

**Market Positioning & Messaging**
– Define and own AI-focused value propositions across:
– AI training datasets
– Real-time web data for inference
– Scalable data collection infrastructure
– Differentiate from AI-specific data vendors and in-house solutions

**GTM Strategy & Execution**
– Develop AI-specific playbooks for Sales and Growth teams
– Create targeted content (case studies, pitch decks, landing pages)
– Train sales teams on AI buyer needs and technical differentiators

**Market Intelligence**
– Research AI customer pain points and decision journeys
– Analyze competitive landscape in AI data space
– Identify emerging opportunities in AI data infrastructure

**Cross-Functional Leadership**
– Partner with Product on AI-ready solutions
– Collaborate with Sales on enterprise AI engagements
– Align Marketing on demand generation strategies

**Qualifications**

**Required**
– 4+ years in AI/ML, data infrastructure, or SaaS product marketing
– Deep understanding of:
– AI model development lifecycle
– Data requirements for training/inference
– Strong technical storytelling ability
– Proven GTM execution experience

**Preferred**
– Background in developer marketing
– Knowledge of web scraping/proxy networks
– Experience with enterprise data platforms

**Why Bright Data**
– Shape positioning for AI’s critical data layer
– Work with cutting-edge data infrastructure
– High-impact role with executive visibility
– Collaborative, fast-paced environment

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