Ex.co - Product Marketing Lead
Ex.co is seeking an experienced and strategic Product Marketing Lead to join our growing Marketing team. You will be responsible for defining and executing the go-to-market strategy for our innovative content experience platform, driving adoption and revenue growth. If you have a passion for B2B SaaS marketing and storytelling, we’d love to hear from you!
**What you’ll do:**
* Develop and execute comprehensive go-to-market strategies for new products and features.
* Craft compelling messaging and positioning that resonates with target audiences.
* Create high-impact marketing collateral, including presentations, case studies, website content, and sales enablement materials.
* Conduct market research, competitive analysis, and customer insights to inform product strategy.
* Partner closely with Product Management, Sales, and Growth teams to ensure alignment and successful product launches.
* Drive product adoption and engagement through effective marketing campaigns.
* Present product value propositions to internal and external stakeholders.
**Requirements:**
* 5+ years of experience in product marketing, preferably in B2B SaaS or AdTech/MarTech.
* Proven track record of developing and executing successful go-to-market strategies.
* Strong ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
* Excellent written and verbal communication skills.
* Experience with market research tools and techniques.
* Ability to work cross-functionally and influence stakeholders.
* Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
* Data-driven mindset with experience using analytics to inform decisions.
**About the Company/Team:**
About Ex.co:
Ex.co is a leading content experience platform, empowering publishers and brands to create engaging, interactive content formats that drive audience engagement and revenue. We’re a fast-growing company with offices in Tel Aviv, New York, and London, passionate about innovation and building great products.